Old Spice, the men's toiletry brand, is well known for its well-humored ad spots. The company has done well with their slogans like "Smell like a man, man." and "If your grandfather hadn't worn it, you wouldn't exist". However, the brand is missing out on a huge target market-women. Women's deodorant does not provide the same, long-lasting protection that men's deodorant does. Who knows what could be possible if women had the same protection as men?