Absolut RTD Wearables

Absolut is taking over New Orleans, with a full program to support their RTD (Ready to Drink) Canned Cocktails. In support, a limited edition Trade Wearables capsule collection was created to get bar-goers talking about their hero serve -- The vodka cranberry.

Sticking to Absolut's Iconic blue, this design project explores brand identity and how to incorporate product and flavor into their bartenders wear. All to create buzz and envy for the custom pieces as well as their RTDs.