GCD

Keith Maraccini

CD

Lauren Stegmeyer

ACD

Emily Dovi

SR. COPYWRITER

Stefan Castellanos

SR. DESIGNER

Jonathan Hensley

JR. ART DIRECTOR

Christiana Azmy

Every year HP launches a digital PDF and printed trend book that highlights design trends for the year and calls out different HP Printer products that correlate with each trend. For 2020's book we decided to create a piece that would be treasured by any creative or designer, a book that pushed the limits of design and broke age old rules. We did extensive research on what the top 7 trends for 2020 and 2021 might be and utilized that to create a design book that would break rules and shatter boundaries. This book lives as both a print piece, and interactive eBook with a live nav bar.

Design Trend eBook

digital + scrollable

alternative design + concept

Cover_Mockup_V3.png
Horizontal_Book_Mockup_Index.png

Color was another huge inspiration and insight for the 2020 and 2021 design trends.
We pitched an alternative concept "Create in Living Color"