Sephora Disney
We brought the magic of Disney to Sephora for their annual Cast Days, a day where Sephora at Disney (Disney Springs) gives an exclusive discount to Disney Cast Members to shop for new make up to wear as a part of their costuming. Sephora wanted to make a big splash, turning this into a larger moment for the store. This activation was four days, with gifting and custom, interactive moments.
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Our concept, Camp Sephora, brought the world of disney to the store.
Custom Patches
Every Sephora Scout needs patches to commemorate their beauty achievements. This, these four patches came to life. One for skincare, one for lip products, one for mascara and one for Camp Sephora. Hitting all the main skus, these custom patches could be collected at the event.
This tie into Disney pin culture was a perfect touch for the Sephora and Disney event.
Event Guide
Our "foragers guide" served as a map for the event, showing key activation points as well as highlighting products and skus at the event.
Gifting
Customized "sleeping bag" inspired pouches were given as a gift with purchase at the event, with the option to add a custom patch earned at the store.
Footprint Elements
Footprint Design
Our final footprint featured a canoe cooler with AHA and skincare products, a compass inspired gaming wheel to spin for your Sephora Scout patch, and a directional sign where BAs handed out the forager guide.
