VP Creative

CREATIVE DIRECTOR

SR. ART DIRECTOR

ART DIRECTOR

JR. ART DIRECTOR

Becky Beals

Katie Morris

Sarah Rieke

Christiana Azmy

Chris Isaiah

@PaloAltoNtwks

Palo Alto Networks is a global leader in the cybersecurity space with regular social content posted daily. It was our mission to push the creative to be ever evolving, to feel as modern and cutting edge as our client. We presented new designs concepts on an annual basis in order to keep pushing results and continue to produce relevant content.

It's our opportunity to throw the rules out the window and push design to its limits.

headshot blog

PAN Main 1.jpg
 

round 1 - 2021

Nikesh Blog 3.11 - Twitter - V1.jpg
Elevated Creative_Blog Post_1200x630_V3 copy.jpg
Elevated Creative_Blog Post_1200x630_Dark V1.1 copy.jpg

OPT 1: BRAND MARK HERO

- Largely inspired by their website design (where most of our links click
   out to)

 

- Overall goal was to bring more interest to the brand marks and gain

   recognition for this brand mark

OPT 2: DARK + PLAYFUL

- Inspired by collage style artwork

-Add more negative space

GTM Specific

GTM Main 1.jpg
 
Prisma Access 2.0 - Registration Driver
Elevated Creative_GTM Specific_1920x1080_V2.1.jpg

OPT 1: BRAND MARK HERO

- See Headshot Blog for overall design notes

- Bring in texture from lifestyle image 

- Add more negative space

Elevated Creative_GTM Specific_1920x1080_Dark V1 copy.jpg

OPT 2: DARK + PLAYFUL

- See Headshot Blog for overall design notes

 

Carousel One

Carousel MockUps_LT 1.jpg

OPT 1: BRAND MARK HERO

- See Headshot Blog for overall design notes

- Utilize secondary font for call outs (brand mark hero instead of logo)

- Tile/overlay texture in background between frames

Carousel Two

Carousel MockUps_DK 1.jpg
 

OPT 2: DARK + PLAYFUL

- See Headshot Blog for overall design notes

In the second round of our elevated creative, I focused on 2022 trends in design. the blend tool and 3D space have become largely popular with Adobe Illustrators new updates and grids within motion have been popping up more and more. It was time to bring them into the PAN brand.

headshot blog

round 2 - 2022

 
PAN Main 2.jpg
LI.jpg
LI_V2.jpg
Elevated Lee Quote_V3.jpg

OPT 3: 3D BLEND

- 3D Blend pop out logo with brand "noodles" that interact in the 3D space
 

- Additional photography added to logo for texture

- Minimal supportive design elements

- Pushing brand mark further, making it and the headline the most
   commanding hierarchy pieces

OPT 4: HAPTIC GRID

- PAN brand mark shaped diamond through out grid

-Custom PAN brand mark arrow at CTA

- Responsive grid shifts and shuffles depending on content

- Elevated PAN brand mark (can work in outline as well)

GTM Specific

GTM Main 2.jpg
 
CoffeeWCortex - Linkedin.jpg
LI_V2.jpg
CoffeeWCortex - LI_OPT 1 GRID_V3 copy.jpg

OPT 3: 3D BLEND

- See headshot blog for overall design notes

- Lifestyle imagery becomes completely textural

- First layout supporting an overall centered design

OPT 4: HAPTIC GRID

- Cortex brand mark shaped circle through out grid

- Custom Cortex brand mark arrow at CTA

- See headshot blog for overall design notes

- Elevated Cortex brand mark (can work in outline as well)

Carousel One

Carousel MockUps_3D 1.jpg
 
 

OPT 3: 3D BLEND

- See headshot blog for overall design notes

- New headshot treatment with imagery that interacts with the PAN brand

   3D "noodles"

Carousel Two

Carousel MockUps_GRID 1.jpg

OPT 4: HAPTIC GRID

- See headshot blog for overall design notes

- Headshots fit within grid

- Textural imagery is brought into grid with PAN orange overlays/gradients