VP Creative
CREATIVE DIRECTOR
SR. ART DIRECTOR
ART DIRECTOR
JR. ART DIRECTOR
Becky Beals
Katie Morris
Sarah Rieke
Christiana Azmy
Chris Isaiah
@PaloAltoNtwks
Palo Alto Networks is a global leader in the cybersecurity space with regular social content posted daily. It was our mission to push the creative to be ever evolving, to feel as modern and cutting edge as our client. We presented new designs concepts on an annual basis in order to keep pushing results and continue to produce relevant content.
It's our opportunity to throw the rules out the window and push design to its limits.
headshot blog
round 1 - 2021
OPT 1: BRAND MARK HERO
- Largely inspired by their website design (where most of our links click
out to)
- Overall goal was to bring more interest to the brand marks and gain
recognition for this brand mark
OPT 2: DARK + PLAYFUL
- Inspired by collage style artwork
-Add more negative space
GTM Specific
OPT 1: BRAND MARK HERO
- See Headshot Blog for overall design notes
- Bring in texture from lifestyle image
- Add more negative space
OPT 2: DARK + PLAYFUL
- See Headshot Blog for overall design notes
Carousel One
OPT 1: BRAND MARK HERO
- See Headshot Blog for overall design notes
- Utilize secondary font for call outs (brand mark hero instead of logo)
- Tile/overlay texture in background between frames
Carousel Two
OPT 2: DARK + PLAYFUL
- See Headshot Blog for overall design notes
In the second round of our elevated creative, I focused on 2022 trends in design. the blend tool and 3D space have become largely popular with Adobe Illustrators new updates and grids within motion have been popping up more and more. It was time to bring them into the PAN brand.
headshot blog
round 2 - 2022
OPT 3: 3D BLEND
- 3D Blend pop out logo with brand "noodles" that interact in the 3D space
- Additional photography added to logo for texture
- Minimal supportive design elements
- Pushing brand mark further, making it and the headline the most
commanding hierarchy pieces
OPT 4: HAPTIC GRID
- PAN brand mark shaped diamond through out grid
-Custom PAN brand mark arrow at CTA
- Responsive grid shifts and shuffles depending on content
- Elevated PAN brand mark (can work in outline as well)
GTM Specific
OPT 3: 3D BLEND
- See headshot blog for overall design notes
- Lifestyle imagery becomes completely textural
- First layout supporting an overall centered design
OPT 4: HAPTIC GRID
- Cortex brand mark shaped circle through out grid
- Custom Cortex brand mark arrow at CTA
- See headshot blog for overall design notes
- Elevated Cortex brand mark (can work in outline as well)
Carousel One
OPT 3: 3D BLEND
- See headshot blog for overall design notes
- New headshot treatment with imagery that interacts with the PAN brand
3D "noodles"
Carousel Two
OPT 4: HAPTIC GRID
- See headshot blog for overall design notes
- Headshots fit within grid
- Textural imagery is brought into grid with PAN orange overlays/gradients